Pearson is the vertically integrated
corporate 'answer' to every educational need
Pearson is a UK-based company, self described as the
"world's leading learning company."
Its owner is the company that publishes the Economist, a newsmagazine aimed at a transnational corporate
audience. Pearson was also the publisher
of Penguin books until it spun off Penguin to merge to another major book trade
publisher. Pearson's strategy now is to concentrate
on education as its source of income and profits.
The biggest corporate players in education before the
digital age were textbook publishers.
The creation of ebooks and the use of online information sources have
dramatically reduced the production of textbooks as well as encyclopaedias. Britannica has stopped printing its encyclopaedia
and most textbook publishers have seen rapid declines in revenues from that
source.
Pearson has been the most successful of the former textbook
publishers to develop a revenue stream from digital sources, although others
are going digital and merging with other companies. Pearson has achieved growth through
diversification and its revenue growth has been supported by moving into what
it calls "emerging markets," particularly in Latin America. Pearson expands its penetration into edtech
by buying up both established companies
and supports potential developments through its edtech "accelerator
program."
The Hydra nature of
digital Pearson
Pearson has a product for every stage of the education
process, building on and expanding the "harmonization" and
globalization of education. Pearson
talks about the "education industry;"
others call it the "education-industrial complex," drawing on
warnings about the influence of the military-industrial complex.
*Curriculum and standards--the Pearson Foundation played a
role with the Gates Foundation in the creation of the Common Core Curriculum
being imposed in many states in the U.S.
The non-profit Pearson Foundation was fined $7.7 million in New York for
using Foundation funds to create resources sold by the Pearson corporation.
*Courses for the Common Core Curriculum--the Pearson
Foundation, in conjunction with the Gates Foundation, created several online
K-12 courses offered on a free basis.
These, however, lead to another set of courses that are offered for sale
by the Pearson Corporation
.
*Digital resources--it continues to publish hardcover
textbooks for part of the market, but has expanded to etextbooks and a wide range of other digital
teaching resources. Pearson is the
largest digital content provider for education.
*Sharing resources developed by teachers at no cost--Pearson
provides an "open source" learning management system,
"OpenClass," where teachers can post the courses and resources they
have developed, providing content for Pearson at no cost for development of
development of the resources.
*Testing--it has developed standardized tests for state curriculum
in the past and now for multiple states which have adopted the U.S. Common Core
Curriculum.
*Test preparation--"MyLab" provides digital
preparation for standardized tests, many of which are produced by Pearson.
*Test cheats--New York has a contract with Pearson to look
for irregularities in test results.
*Operation of schools--Pearson is investing 10 million in
private schools in the "developing world" as well as Charter schools.
*Student Information Systems--PowerSchool, the Pearson
student information system, is used in
many jurisdictions to hold information on students--demographic data, grades,
test results, information on behavior and more.
It provides a dashboard for decision-makers using the data collected.
*Alternative high school examination--it offers a new
test to be used in the US as a way of getting high school equivalency for those
who have dropped out of attending school or have failed required courses for
graduation.
*Teacher licensing test--Pearson, along with Stanford
University, has developed a Teacher
Performance Assessment to be used by
teacher education institutions to identify those who should be allowed to
become teachers. In the United Kingdom,
it offers "Pearson's Teacher Training and Certification Program."
*PISA--Pearson has a contract with the OECD to produce and
administer the next international PISA examination with a focus on science
in2015 as a computer-based exam.
*Recommendations for education reform--though its Economist 'intelligence reports' it gives advice to countries
and school authorities on education policy based on PISA and other
data--recommendations on curriculum, resources, student data, teacher education
and the like.
This is a closed feedback loop--Pearson has a product for
every stage of the education process with information systems that can make
recommendations to Pearson for what it should develop or purchase and to make
sales pitches disguised as recommendations to school authorities on content and
policies.
[Marvel comics says of their Hydra that "Hydra
is a world-wide subversive organization dedicated to global domination."]
Pearson acts as a
quasi-government agency
As a company owned by shareholders, Pearson must place
emphasis on profits as its primary objective.
In early 2014, when revenues were less than projected, the value of
shares dropped significantly over night.
The primary motivation of a corporation in the "education
industry" must be to make profits, not to engage in philosophical
discussion of what a society wants from its education system and how it should
be organized to meet social objectives.
Pearson doesn't just wait for customers to come to it. According to Michelle Davis writing in
Education Week, "Pearson Education has spent more than $6 million over the
past decade lobbying at the federal level (in the U.S.)." (Davis, 2013)
Diane Ravitch has commented that "Pearson is
overstepping the bounds of the role of a profit-making business. The corporation is acting as a
quasi-government agency in several instances, but it is not a quasi-government
agency: it is a business that sells
products and services. What part of the
field of education does Pearson not manage?." (Mansell, 2012)
References:
Davis, M. (2013).
"Ed. Companies Exert Public-Policy Influence." Downloaded April 4, 2013 from http://bit.ly/1cgSNzf
Gutstein, D.
(2012). "Pearson's plan to
control education." Downloaded
February 7, 2014 from http://www.bctf.ca/uploadedFiles/Public/Issues/Privatization/PearsonGutsteinReport.pdf
Mansell, W.
(2012). "Should Pearson, a
giant multinational, be influencing our education policy?" Downloaded July 23, 2012 from http://www.guardian.co.uk/education/2012/jul/16/pearson-multinational-influence-education-policy