Corporate
intrusion into education through technology:
Pearson and Google
Big corporate players are rightly convinced that
technology use in education is only going to grow--and this has potential for
big profits. Genuine applications of
technology could expand opportunities for educational development and make
education more accessible for everyone. Technology
also offers significant symbolic value in giving a message that education is in
tune with a nation's participation in the global economy.
However, the challenge for corporations within the
capitalist system is to position themselves to make potential profits in the
rapidly evolving environment of digital education. Meeting social objectives of equity and open
participation do not drive corporate decisions, unless they can be framed to
meet profit objectives.
Information and Communications technologies are a
Trojan Horse for privatization and marketization of education.
Pearson and Google are the two of the largest
players in the race for profits from education.
However, they represent two very different strategies for defining their
role in the contest: Pearson as a
vertically integrated, trans-national corporation focused on selling content
and services; Google as a platform that
provides service to teachers and students through a range of "education
apps," some for "free" and others managed on a fee paying basis for
education institutions, school districts or schools.
In looking at individual aspects of the educational
offering of both Pearson and Google, they may seen benign or even
positive. However, with an examination
of the breadth of what is offered by both, it is obvious that they can have an
excessive influence on education. It is
the interaction and inter-relationship of the different elements of their
businesses that provide them with the power to dominate in educational
decisions. Rather than collective
decision-making about education through public processes, decisions about what
should be done and what tools exist are driven by private interests through a
relentless search for profits.
Two
further posts will provide details of the corporate strategies of Pearson and
of Google
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